1.“Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else we think, would be unimaginable.” Pg. 9

2.The Starbucks Mission: To inspire & nurture the human spirit one person, one cup & one neighborhood at a time. “Starbucks mission & very real social contribution: human connection.” Pg. 159

3.On closing 600 stores…

“As I stared at the list of 600, a lesson resonated: Success is not sustainable if it’s defined by how big you become. Large numbers that once captivated me—40,000 stores!—are not what matter. The only number that matters is “one.” One cup. One customer. One partner. One experience at a time.” Pg. 156

4.From Daniel Henninberg’s Wall Street Journal article: What is going here? It can’t be about the coffee.

“Would people go this berserk if the local Dunkin’ Donuts closed?”

“A friend said that the Starbucks stores bitter-enders reminded her of the protests against the closing of the neighborhood Catholic churches. True. The stores are like secular chapels. No sign on the wall syas you must be quiet, polite or contemplative, but people are. Ritual abounds.” Pg. 163

5.On the Leadership Conference of 10,000 partners held in Now Orleans… Continue Reading…